Teaching the Everyday Golfer – Andrew Rice

Andrew Rice has spent over 25 years coaching golfers of all abilities, and the majority of that work has been with everyday club players – not tour professionals. In this Masterclass he sets aside the technical side of the swing entirely and focuses on something rarely covered in coach education: how to structure and deliver a lesson that actually works. Across nine clear principles, Andrew shares what he has learned about giving students what they came for, communicating with clarity, managing expectations honestly, and treating every golfer as an individual. It is a session about the craft of coaching – and about building the kind of business that grows because students leave happy and tell other people.

💡 What You’ll Learn

• Why your job is to solve the student’s problem, not your own – and how to avoid imposing your agenda on the lesson
• How to be clear and concise early in a session: diagnosing the problem, setting an objective, and committing to it
• Why every student needs to leave with a drill and a practice plan – and how to build one that takes them from where they are to where they want to be
• How to manage expectations from the start so students stay motivated rather than frustrated
• Why the objective should never change even when your approach to reaching it does – and how to explain that to the student
• The importance of sharing lesson content in a format the student can refer back to, and how tools like CoachNow make that simple
• Why personality, warmth, and genuine follow-up are just as important to a coaching business as technical knowledge
• How to think of yourself as a business person – and why building your audience is the foundation everything else depends on

👥 Who is This For?

• PGA Professionals who teach primarily everyday club golfers and want a sharper framework for structuring lessons
• Coaches who feel their technical knowledge is strong but want to improve the overall experience they deliver to students
• Any golf professional thinking about how to grow and sustain their coaching business
• Instructors at any career stage looking for practical, experience-led advice from one of North America’s most recognised teachers

📂 Format & Structure

• 1 video Masterclass (approx. 48 minutes, including live Q&A)
• Estimated completion time: under 1 hour
• Watch at your own pace, on any device

🎤 About the Speaker

Andrew Rice is the Director of Instruction at The Club at Savannah Harbor, Georgia. Originally from South Africa, he came to the United States on a college golf scholarship and spent formative years at the Leadbetter Academy before building his own teaching practice. Named a Golf Digest Top 50 Teacher in America and number one in Georgia in 2019, he is also a Golf Magazine Top 100 Instructor, a TrackMan Partner, a Swing Catalyst Ambassador, a K-Vest Ambassador, and a consultant to the engineering team at PING. He has been teaching golf for over 25 years, with the majority of his work directed at helping everyday club golfers play better and enjoy the game more.

The CPG Masterclass Series embodies a range of talks and presentations for PGAs and PGA Professionals that cover a variety of subjects and topics, delivered by world-class, industry leading experts from their respective fields.