Your Professional ‘Why’, Part 2: Identifying It & Achieving It – Ian Peek

Most professionals know roughly what they want to achieve – the harder part is turning that sense of direction into a workable plan. In this second session, Ian Peek introduces a practical three-part framework – biological, psychological and social – that gives structure to the journey towards your professional why. Drawing on his PhD research with European Tour players, his work with coaching clients across two continents, and the examples of managers like Jurgen Klopp and Alex Ferguson, Ian shows that no one reaches their goals alone. Who is on your girder with you?

💡 What You’ll Learn

• How to recap and apply the Big Five questions from Part 1 to clarify your professional why
• What the biopsychosocial performance model is and how its three components – physical, psychological and social – work together in practice
• Why your life partner and close social circle are often the most significant factor in whether you reach your goals
• How to build a concrete three-part action plan tailored to your specific why
• What real-world examples from coaching clients show about how the model works when things are difficult
• How successful managers and players – from Klopp to Ferguson – demonstrate the biopsychosocial model in action
• Why your professional why will change over time, and how to keep moving forward when it does
• How passion – not money – is the starting point, and why financial clarity tends to follow genuine purpose

👥 Who is This For?

• PGA Professionals looking to move beyond their current role into a new area of the industry
• Coaches who want a practical framework for planning their next stage of professional development
• Golf professionals navigating a career transition – whether into tour caddying, commercial work, or performance coaching
• Professionals who completed Part 1 and are ready to move from identifying their why to acting on it
• Anyone in the golf industry who feels they are working towards a goal but lacks a structured plan to get there

📂 Format & Structure

• 1 video Masterclass (approx. 50 minutes, including live Q&A)
• Estimated completion time: under 1 hour
• Watch at your own pace, on any device

🎤 About the Speaker

Dr Ian Peek is a PGA Master Professional, transition and performance coach, and PhD researcher whose work focuses on the social and psychological influences behind successful European Tour golfers. He played full-time on the Asian, South American and European Challenge Tours before founding the Impact Golf Academy in Germany. He holds a Master’s degree in Sports Coaching and has consulted for the R&A, presented at conferences across Europe, and works with coaches, players and professionals on career transitions and long-term performance.

The CPG Masterclass Series embodies a range of talks and presentations for PGAs and PGA Professionals that cover a variety of subjects and topics, delivered by world-class, industry leading experts from their respective fields.