Making Open Golf Your Driver For More Revenue – Let’s Talk Tech With Golf Genius

Open competitions present a powerful but often underused opportunity to drive revenue, increase golfer engagement, and build brand awareness for your venue.

In this episode of the Let’s Talk Tech the Golf Genius is joined by Peter Rishworth (Moortown Golf Club), Callum Nicoll (Fairmont St. Andrews), Jake Rhodes and Simon Barratt (Golf Genius) who share how they have transformed their approach to Open Golf – using digital tools and smarter planning to create better experiences and stronger results.

Whether you are running one open per year or a full series, this session will help you explore ways to professionalise and grow your tournaments.

💡 What You’ll Learn

• The revenue potential of running successful Open events
• How to increase participation and repeat bookings
• Tools within Golf Genius to simplify planning, marketing, and delivery
• Examples from clubs using Open Golf to grow their business
• How to enhance the player experience through better communication and presentation

👥 Who is This For?

• This course is suited to PGA Professionals, club managers, and event organisers who run, or are considering running, open competitions at their venue. It is especially valuable for those looking to increase revenue, improve marketing effectiveness, or streamline the tournament experience.

📂 Format & Structure

• 1 video webinar (55 mins)
• Estimated completion time: ~55 mins total

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CPG NETWORK OFFER

Savings of up to €500 on Golf Genius and Trip Manager software for running unforgettable coaching trips for your students…

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