RESOURCES & DOWNLOADS
DAY 01 - 12 OCT
Welcome – More Opportunities, More Value
The opening session sets the tone for the week, celebrating recent progress through CPG Ventures, sharing member and PGA successes, and looking ahead to a new phase of opportunity and collaboration.
FORMAT: PDF
SPEAKER: Ian Randell
WORKSHOP: Looking Back to Look Forward - Being Purpose-Driven
Through group discussion and reflection, delegates define their organisation’s true purpose — exploring what drives them, what matters most to their members, and how, like Team Europe, a shared sense of purpose can unite people behind a common goal.
FORMAT: PDF
SPEAKERS: Ian Randell & Aston Ward
WORKBOOK: Looking Back to Look Forward - Being Purpose-Driven
Delegate Workbook document.
FORMAT: DOCX
SPEAKERS: Ian Randell & Aston Ward
WORKSHOP: Defining Your Vision
Using Ryder Cup–style team planning principles, this interactive session helps delegates shape a clear vision for their PGA’s future — exploring what success should look like in 5–10 years’ time, analysing strengths and opportunities, and crafting a focused, inspiring vision statement to drive long-term growth.
FORMAT: PDF
SPEAKERS: Ian Randell & Aston Ward
WORKBOOK: Defining Your Vision
Delegate Workbook document.
FORMAT: DOCX
SPEAKERS: Ian Randell & Aston Ward
AI in Action: Practical Tools for PGAs and Organisations
Artificial Intelligence is no longer a future concept – it’s here and accessible to everyone. This session will introduce what AI really is, showcase tools like ChatGPT and Gemini, and demonstrate how PGAs and organisations can use them to simplify work, save time, enhance communication, and unlock new opportunities.
FORMAT: PDF
SPEAKER: Aston Ward
Ventures – The Value Proposition
Highlighting how CPG Ventures is already delivering tangible member value through initiatives such as the International Series, Learning Institute, and Travel Club, this session showcases PGA success stories and explores how clear products and shared achievements form the foundation of a strong, evolving value proposition.
FORMAT: PDF
SPEAKER: Aston Ward
DAY 02 - 13 OCT
Welcome - Preparation Meets Opportunity
The day will open by exploring how preparation, teamwork, and data-driven insight create opportunity, setting the stage for themes of personalisation, community, and shared purpose.
FORMAT: PDF
SPEAKER: Ian Randell
Personalised Golf - The key to Sustainable Performance
Personalization is one of the strongest forces for keeping golfers engaged in the sport. In this session, we will show how simple adjustments, such as working with the Angular Force Plane, create a swing that is both more powerful and more body-friendly; enabling players to enjoy golf longer, with better results. PGA Professionals play a crucial role in guiding golfers on this journey, unlocking both performance and participation growth.
FORMAT: PDF
SPEAKERS: Erik Blomqvist – Founder, Balance Golf
JMW - Legal Roadmap for Golf Professionals Utilising Social Media
Social media offers golf professionals powerful tools for promotion, partnerships, and engagement. But with opportunity comes risk — from image rights to ambush marketing. This session provides a legal roadmap for PGAs and pros, showing how to protect themselves and their content in a fast-moving digital landscape.
FORMAT: PDF
SPEAKERS: Stephen Taylor-Heath – Partner, JMW
Community, Data/Insights & Value With Gather Global
Drawing on research-backed insights, this session will show how PGAs can use data, community, and market understanding to drive growth — evolving from governance bodies into insight-led organisations that deliver measurable value for members and the wider game.
FORMAT: PDF
SPEAKERS: Colin Bell – Founder, Gather Golf
WORKSHOP: Building Your Value Proposition
A practical session guiding PGAs to identify their core products, define their markets, and explore how collaboration with CPG can enhance their value — turning purpose and vision into clear, actionable propositions for members and partners.
FORMAT: PDF
SPEAKERS: Ian Randell & Colin Bell
WORKBOOK: Building Your Value Proposition
Delegate Workbook document.
FORMAT: DOCX
SPEAKERS: Ian Randell & Colin Bell
The Ryder Cup Value Proposition
This session will explore how the Ryder Cup’s evolving commercial and experiential model — spanning media, partnerships, and fan engagement — demonstrates the power of a clear value proposition built on shared purpose, premium experiences, and global connection.
FORMAT: PDF
SPEAKER: Ian Randell
DAY 03 - 14 OCT
TrackMan and the Off-Course Revolution
Off-course golf is one of the fastest-growing segments of the game, from simulators to entertainment venues, attracting millions of new participants. Thomas Erik Bosco of TrackMan will share insights into these market trends and how TrackMan’s commercial and off-course ecosystem is shaping this transformation. The session will highlight how PGAs, professionals, and venues can harness this growth — not only to introduce new audiences to the sport but also to create commercial opportunities and sustainable pathways that bring off-course players onto the fairways.
FORMAT: PDF
SPEAKER: Thomas Erik Bosco – Sales Director South and East Europe & Head of Sales Booking Systems, Trackman
Golf Genius - Consumer Tech in Golf
This session will explore how technology and data are transforming coaching, competition, and participation — from subscription-based coaching models to national programme delivery and the CPG International Series powered by Golf Genius.
FORMAT: PDF
SPEAKERS: Jon Sirois – Director of Business Development – International, Golf Genius
WORKSHOP: Value Proposition Deep Dive - Building a Product – Education
Focusing on education as a core PGA value area, this workshop will explore how learning provision should evolve, what future-ready education looks like for PGAs and CPG, and how partnerships and external expertise can help deliver meaningful, modern programmes.
FORMAT: PDF
SPEAKERS: Jonathan Mannie, Erik Blomqvist & Colin Bell
WORKBOOK: Value Proposition Deep Dive - Building a Product – Education
Delegate Workbook document.
FORMAT: DOCX
SPEAKERS: Jonathan Mannie, Erik Blomqvist & Colin Bell
Erjon Tola: An Olympic Journey and a Golfing Future
This presentation combines motivation with insight — Erjon’s story of Olympic resilience and transition into golf, and the lessons coaches and organisations can take from skiing to strengthen golf’s future.
FORMAT: PDF
SPEAKER: Erjon Tola – President, PGA of Albania; 4x Winter Olympian
Building the Environment for Growth
Using Ryder Cup Europe as inspiration, this session will explore how PGAs can create winning environments through clear roles, accountability, and collaboration — balancing local strengths with shared support across the wider CPG network.
FORMAT: PDF
SPEAKER: Ian Randell
WORKSHOP: Communication, Preparation & Planning to Adapt
Focusing on storytelling and strategy, this session will help PGAs communicate their purpose more effectively — using Ryder Cup narrative lessons to change perceptions, engage new audiences, and strengthen communication both within their organisations and across the CPG network.
FORMAT: PDF
SPEAKERS: Ian Randell & Colin Bell
WORKBOOK: Communication, Preparation & Planning to Adapt
Delegate Workbook document.
FORMAT: DOCX
SPEAKERS: Ian Randell & Colin Bell
Festival Close
The closing session will bring together the Festival’s key themes — purpose, vision, value, environment, and communication — showing how they form a complete blueprint for growth, reinforced by lessons from Luke Donald and Ryder Cup Europe on clarity, teamwork, and adaptability.
FORMAT: PDF
SPEAKERS: Ian Randell
SCHEDULE
Schedule subject to change – please check regularly to ensure up to date timings.
Breakfast
ITC Official Practice Day
Welcome Reception
Dinner at Leisure
Breakfast
Conference Day 01 – “Preparation & Purpose”
Lunch
ITC Round 01 & ITC Pro-Am Round 01
Award Winner Q&A and Drinks Evening
Dinner at Leisure
Breakfast
Conference Day 02 – “Performance & Possibility”
INTERNATIONAL TEAM CHAMPIONSHIP [ITC]
Teams of PGA Professionals from across the CPG’s Member Countries battle it out for the ITC Title and the coveted Sandy Jones Trophy…
