Junior Coaching, Part 1 – Jimmy van Heuven van Staereling

Junior participation is falling. In Holland, Jimmy van Heuven van Staereling has watched junior membership drop from around ten percent to below two and a half percent of total golfers. In Part 1 of this three-part series, he sets out eight fundamentals he believes every PGA Professional can use to build a junior programme that actually works – one grounded in evidence and decades of practice, not theory. This session is about the why and the what before Part 2 and Part 3 go deeper into game coaching and motor learning.

💡 What You’ll Learn

• The eight fundamentals of a good junior programme: fun, teams, training, playing on course, instruction, structured plan, environment and leadership
• Why fun must have meaning and purpose rather than being an end in itself – and how PGA Professionals are best placed to create that distinction
• How to build and use teams within your junior programme, and why golf should be promoted as both an individual and a team sport
• Why at least 50 percent of junior training time should be spent playing on the course, not on the driving range
• How juniors learn differently from adults – and why goal-centred, implicit learning is more effective than direct technical instruction
• How biological and chronological age differences should shape how you group and monitor junior players over time
• Why a structured, documented annual plan protects the junior programme when a professional moves on – and how to use it to attract volunteers and sponsors
• How to create the right environment around juniors – including educating parents, working with club members and building support from the whole club

👥 Who is This For?

• PGA Professionals who coach juniors or want to build a junior programme from the ground up
• Club professionals looking to increase junior participation and retention at their club
• Coaches interested in the long-term development philosophy behind effective junior golf
• PGA education tutors and those responsible for professional development curricula
• Any golf professional who wants to understand why juniors are the future of the game and what it actually takes to reach them

📂 Format & Structure

• 1 video Masterclass (approx. 49 minutes, including live Q&A)
• Estimated completion time: under 1 hour
• Watch at your own pace, on any device

🎤 About the Speaker

Jimmy van Heuven van Staereling is Director of Training at PGA Holland, where he has overseen professional education since 2011. A Class AAA PGA member with a background in physical education, he has spent more than three decades working with junior golfers, club professionals and national associations. He consults for the Dutch Golf Federation and has served as a tutor and coach across the PGA Holland education system. He is a specialist in junior golf and motor learning, and in December 2025 was named the recipient of the CPG Special Recognition Award in recognition of his long-standing contribution to PGA education and golf development at European level.

The CPG Masterclass Series embodies a range of talks and presentations for PGAs and PGA Professionals that cover a variety of subjects and topics, delivered by world-class, industry leading experts from their respective fields.